Victoria Bach
Senior Lead Designer/Art Director
Toronto, Ontario, Canada
Senior Lead Designer/Art Director
Toronto, Ontario, Canada
Senior Design Lead with 10+ years experience in multi-channel marketing and production. Visual, strategic thinker; focused on accelerating the creative process through tireless brainstorming, deep and broad attention to detail, plus vigorous design iterations to uncover the precisely right end result. Always on a lookout for smart technologies and clever trends. Seeking opportunities to become a dynamic partner in high-energy teams with a strong belief in the power of communication and vigorous strive for good, simple design solutions.
Work Experience
Senior Lead Designer @ PublisicSapient | Sep– 2016 to Present
Lead designer and creative art director on the Siemens PLM website redesign. Providing creative guidance and mentorship to the junior members of the team. Supporting and delegating day to day design requests from various departments within the organization. Highly motivated self-learner with the constant thrive for successful leadership and team building.
Lead designer and creative art director on the Siemens PLM website redesign. Providing creative guidance and mentorship to the junior members of the team. Supporting and delegating day to day design requests from various departments within the organization. Highly motivated self-learner with the constant thrive for successful leadership and team building.
Associate Designer @ Sapient | Oct– 2012 to Sep – 2016
Acting Design Lead for the studio team providing oversight and continues creative guidance. Lead of the production design team on Harley-Devidson model year account. Full-time designer on PC and Loblaw's accounts 2012-2013. Collaborated in cross-functional teams to produce timely high-quality results. Supported creative teams for numerous client pitches: KPMG, Lenscrafters, Porter, BMO, SunLife, Manulife, ADT, and LCBO. The following pitches have been won: Lenscrafters, ADT, Manulife.
Acting Design Lead for the studio team providing oversight and continues creative guidance. Lead of the production design team on Harley-Devidson model year account. Full-time designer on PC and Loblaw's accounts 2012-2013. Collaborated in cross-functional teams to produce timely high-quality results. Supported creative teams for numerous client pitches: KPMG, Lenscrafters, Porter, BMO, SunLife, Manulife, ADT, and LCBO. The following pitches have been won: Lenscrafters, ADT, Manulife.
Designer @ Taxi Advertising | Oct– 2010 to Sep – 2012
Designed and executed digital concepts for leading national brands: Telus, Boston Pizza, Tylenol, Koodo Mobile, Canadian Tire, McCain, KPMG, Revlon. Conceptualized, brainstormed and developed digital solutions in creative collaboration with Design Leads, Developers, Information Architects, Copywriters and Digital Strategists.
Designed and executed digital concepts for leading national brands: Telus, Boston Pizza, Tylenol, Koodo Mobile, Canadian Tire, McCain, KPMG, Revlon. Conceptualized, brainstormed and developed digital solutions in creative collaboration with Design Leads, Developers, Information Architects, Copywriters and Digital Strategists.
UI/UX Designer @ Avid Life Media | Sep– 2009 to Oct – 2010
Developed stronger branding and created compelling user experiences for 10 highly successful online properties. Supported all internal creative requests, UI design, online portals, advertisements, motion graphics and flash animations.
Developed stronger branding and created compelling user experiences for 10 highly successful online properties. Supported all internal creative requests, UI design, online portals, advertisements, motion graphics and flash animations.
Graphic Design Intern @ Driven Magazine | Sep– 2009 to Dec – 2009
Produced and executed variety of concepts for editorial content: Layouts, Illustration, Image editing. Assisted with fashion photo-shoots.
Produced and executed variety of concepts for editorial content: Layouts, Illustration, Image editing. Assisted with fashion photo-shoots.
Graphic Designer @ Kwik Kopy Design & Print Centre | Jun– 2004 to May – 2009
Created concepts and executed designs for clients in print and web. Desktop Publishing. Offset Printing. Advanced knowledge of print process.
Created concepts and executed designs for clients in print and web. Desktop Publishing. Offset Printing. Advanced knowledge of print process.
Education
OCAD University | 2006 - 2009
B.Des. Advertising
Gold Medal Winner Graduating Class
B.Des. Advertising
Gold Medal Winner Graduating Class
George Brown Collage | 2002 - 2005
Diploma, Graphic Design
Diploma, Graphic Design
Skills
Highly proficient in : Sketch, Photoshop, Illustrator, Indesign, Lightroom, inVision
Intermediate proficiency: WordPress, HTML and CSS coding
Intermediate proficiency: WordPress, HTML and CSS coding